Iamsterdam. E termenul cu care oraşul olandez îşi face branding. Iar când vine vorba de branding, bicicleta face parte din avangarda amsterdamezilor. Ei îi zic “fiets” şi se laudă că sunt cel mai biciclizat oraş din lume, lucru cu care Copenhaga nu e musai de acord.
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