Compania suedeză Hennes & Mauritz AB (H&M) a anunţat lansarea unei colecţii de haine pentru bărbaţi în parteneriat cu magazinul de biciclete britanic Brick Lane Bikes. Este vorba despre 11 piese care au fost create de designerii H&M şi aprobate de Brick Lane Bikes.
Colecţia se va lansa în luna martie a anului viitor în 180 de magazine din întreaga lume – inclusiv, sperăm, în România. Filmul de prezentare, aici:
H&M is pleased to announce a men’s capsule collection with Brick Lane Bikes of East London, combining the function of cycling wear with great city style for both on and off the bike. The 11-piece collection has been designed by H&M and tested and approved by Brick Lane Bikes, one of the world’s leading custom-bike specialists. Inspired by both vintage pieces and today’s sports performance, the collection is made from more sustainable materials as part of H&M’s Conscious work. The collection will be launched on 7th March 2013 in approximately 180 stores worldwide, as well as online.